Old school analogue skills

postcard

There’s been a lot on LinkedIn lately about the power of contacting others in person as opposed to digitally.

I attended the Welsh Business Show yesterday and met a few people that I’d previously only been in contact with digitally.  Without out doubt the digital contact added the recognition factor, but there is nothing to beat meeting someone face to face, with second place going to via the telephone.

To talk to me about improving your phone skills ring 07976 359069 (or you could email Deborah@anewcolour.co.uk if phoning is too big an ask!)     The picture is a postcard by the way – ask your parents what it was used for…………………

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Perfect client

connectionsI work with businesses to improve their sales function and one of my first questions is “Who would be your perfect client?”.

The answer is often that “everyone” would want their product.    It may be true that everyone buys a version of their product, for example food, it cannot be true that everyone would want the specific product they offer.   If you are a butcher your client base is not going to include vegans!

I encourage businesses to think hard about their perfect client; who is their latest client?  Who is their most profitable client?   Why do they buy from you rather than another supplier?

Contact Deborah@anewcolour.co.uk to talk about sales for your company.

Focus

No, not an advert for an optician.    I’m often asked, how do I find new customers?     I would strongly suggest that you profile your customer, whether they be consumer or business.  My strength is B2B sales (business to business) and when I am working with a new client I ask them to think about their last ten customers, who they are and what did they buy?

The focus bit comes in when you have your answer.   These are the customers that you aim to contact and create a relationship.

Contact me for sales training and consultancy Deborah@anewcolour.co.ukfocus

How do I get new clients?

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I’m often asked this question when running sales training sessions.

One of the exercises I suggest is to look at business over the past few years, see who are your best customers, and think of how you won the business.    When you work out how it happened, do more of it.

It sounds simplistic, but things often are.

Speak to me about sales training Deborah@anewcolour.co.uk

 

 

 

Being accountable

I’m working with www.jaynewells.co.uk and her company Stop Gap Working at the moment. One of the things she is finding most helpful is that she is reporting developments to me on a weekly basis.

Jayne is an experienced business professional who has run a number of successful companies. Stop Gap Working offers people like herself, “been there, done that”, to work with businesses on an ad hoc basis. Brilliant to get that project done when there are no in-house resources available.

It’s useful to from a motivational point of view to have a deadline to focus the mind, which means you have to act.

Motivation is all about the carrot or the stick; it’s contextual and finding out what works for you (at the time) is important.

Contact me for coaching, 07976 359069 Deborah@anewcolour.co.uk

Sales (without selling your soul)

If you have no customers, you have no business.   What makes a good salesperson?    Join us in Cardiff for an afternoon looking at sales and find out about your perfect customer and how to make the sales process a whole lot easier.   http://zokit.co.uk/product/boost-your-sales-without-selling-your-soul-fri-nov-22nd/    

What is the point of business networking?

I’ve attended thousands (slight exaggeration) of business networking events over the years, some good and some not so good.
I’m involved in Zokit. these days and am really enjoying the variety of the meetings.
Yesterday evening we had a Business Wisdom session with a social media expert, Miranda Bishop, explaining how to get the most out of LinkedIn.
As an expert in social (without the media) my role within Zokit. is to seek out opportunities of activities for the members. So far we have various possibilities lined up including cupcake decorating, laser tag and wood carving. Any suggestions or ideas would be gratefully received.

Sign up on http://www.zokit.co.uk to be kept updated on events.

Your thoughts on courses please!

Neil Lloyd and I are putting together the programme for courses over the coming year.

We’ve had a few requests, particularly for a course on trance work; it seems everyone is keen to get in touch with their unconscious mind!

The other most popular request is for networking and presentation skills.

We’re planning on doing both of these as day courses and would be glad to hear from anyone that would like to attend.    We would also like to hear from anyone that has a request for a course;  first rule of sales – ask them want they want and give it to them!

deborah@anewcolour.co.uk