I was in the car yesterday listening to ‘Pause for thought’ on Radio 2. The presenter was talking about scratch art, which is something most of us did in primary school and, in my case, have completely forgotten about.
The technique is simple; you cover a sheet of paper with brightly coloured crayons, then go over the top of this with a layer of thick black crayon. You then scratch out your picture from the black, revealing the colour below.
What a brilliant metaphor for life. Whenever everything seems black, if we scratch around we can find colour below. Nuff said!
Find me on http://www.anewcolour.co.uk
Would you like to go up a level with your sales skills? A straightforward way of doing this is to ‘up’ the level of your target customer. Is this challenging? Yes, maybe. The upside is that your performance is likely to go up too, enhancing your skills and keeping you on your toes. A good thing, surely?
Contact me on Deborah@anewcolour.co.uk 07976 359069 to find out more.
The art of sales is very much about getting your potential customer to tell you what they want. Sometimes easier said than done…………..
For help in asking the right questions, contact Deborah@anewcolour.co.uk
I help people discover their inner sales person, my personal belief being that we are all in sales.
I’m often surprised though many people are not as interested in continuous development as me. When do you decide that you know ‘enough’ and don’t need to know any more?
Contact me Deborah@anewcolour.co.uk for input on your sales
Like many people I fell into a sales career by accident. Took a job with the sole purpose of earning some money and discovered something that I loved and that I was good at; the black art of sales.
I don’t subscribe to the concept that sales people are motivated by money. In my experience sales people are motivated by success and money earned is a by product.
I soon learned that successful sales people are good at reading people very quickly and tailoring their approach accordingly. This may seem blindingly obvious, but how often have you been ‘sold’ at by someone who is more interested in getting their point across than finding out what pushes your buttons to buy.
Soooo……..my interest in personality profiling came about because I am intrigued by the question “why does anyone choose to do anything?” The answer is that it feeds something and the more able you are to find out what that may be the more successful a sales person you will be.
For information on sales training and consultancy contact me Deborah@anewcolour.co.uk
I’m running the ever popular sales masterclass in Cardiff starting in April. The masterclass runs over six months and takes up 3 hours of your time, plus an optional half hour call/skype with me. My belief is that everyone is in sales, no matter what your job title may be.
My question is, what would you like included in the masterclass? The course outline is written, but not in stone, and I would be grateful for input.
I’m particularly speaking to the scaredy cats; the ones who think sales is the hard bit! (I think it’s the fun bit)
Picture of a very scared cat.
We tend to believe that we make decisions based on logic. The truth is that we make decisions based on emotion, then justify with logic. Something that is useful to remember
in sales, or any other customer facing function.
An interesting thought:-
It used to be important to be book smart; well read, well educated.
Then came street smart; the wheeler dealer type who got the job done.
Now it is tech smart. Nuff said, speaks for itself.
My question is whether the education system is aware of this? It seems to me that it is all about knowledge and attaining high grades.
I would say ‘answers on a postcard’ but who actually uses postcards any more?
I read a fascinating article in raconteur.net yesterday. It’s about how marketing companies are collecting data from various sources to build up profiles of their customers.
For example; if you read Good Housekeeping magazine you are likely to shop at Marks & Spencer. Guilty as charged!!!
The diagram is largely self explanatory and can be viewed properly on
http://raconteur.net/infographics/connecting-the-demographic-dots It’s not all correct as I have a cat but don’t read The Sun.
If you want to profile your customers, it’s simpler than you might think, so please get in touch.
I’m often asked this question when running sales training sessions.
One of the exercises I suggest is to look at business over the past few years, see who are your best customers, and think of how you won the business. When you work out how it happened, do more of it.
It sounds simplistic, but things often are.
Speak to me about sales training Deborah@anewcolour.co.uk