Upping your game

Would you like to go up a level with your sales skills? A straightforward way of doing this is to ‘up’ the level of your target customer. Is this challenging? Yes, maybe. The upside is that your performance is likely to go up too, enhancing your skills and keeping you on your toes. A good thing, surely?

Contact me on Deborah@anewcolour.co.uk 07976 359069 to find out more.

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It’s good to have help

I’m loving the sunny weather we are having and am spending as much time as possible in the garden.  I’ve perfected the art of viewing my laptop in sunlight.

I’m lucky to have a useful assistant:-

He’s not much help in truth!   Made me think that we all need help sometimes.   For help in boosting your sales email me Deborah@anewcolour.co.uk or phone 07976 359069

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Focus

No, not an advert for an optician.    I’m often asked, how do I find new customers?     I would strongly suggest that you profile your customer, whether they be consumer or business.  My strength is B2B sales (business to business) and when I am working with a new client I ask them to think about their last ten customers, who they are and what did they buy?

The focus bit comes in when you have your answer.   These are the customers that you aim to contact and create a relationship.

Contact me for sales training and consultancy Deborah@anewcolour.co.ukfocus

A spirit of adventure and discovery

I help people discover their inner sales person, my personal belief being that we are all in sales.
I’m often surprised though many people are not as interested in continuous development as me. When do you decide that you know ‘enough’ and don’t need to know any more?
Contact me Deborah@anewcolour.co.uk for input on your sales

Nine to five

Who invented the concept that we work Monday to Friday, nine to five? Answers on a postcard………..
The rise of contract workers is increasing because we no longer wish to work this way. Businesses increasingly want to source help when they need it, which may be long or short term. Workers who want to get the job done quickly and efficiently, without having to suffer presenteeism (I’m here, but I’m not doing anything) love this way of working.
Get in touch if you need short term help with your sales process, including training and coaching. Deborah@anewcolour.co.uk

Why I became interested in personality profiling

Like many people I fell into a sales career by accident. Took a job with the sole purpose of earning some money and discovered something that I loved and that I was good at; the black art of sales.

I don’t subscribe to the concept that sales people are motivated by money. In my experience sales people are motivated by success and money earned is a by product.

I soon learned that successful sales people are good at reading people very quickly and tailoring their approach accordingly. This may seem blindingly obvious, but how often have you been ‘sold’ at by someone who is more interested in getting their point across than finding out what pushes your buttons to buy.

Soooo……..my interest in personality profiling came about because I am intrigued by the question “why does anyone choose to do anything?” The answer is that it feeds something and the more able you are to find out what that may be the more successful a sales person you will be.

For information on sales training and consultancy contact me Deborah@anewcolour.co.uk

Is the education system keeping pace?

An interesting thought:-
It used to be important to be book smart; well read, well educated.
Then came street smart; the wheeler dealer type who got the job done.
Now it is tech smart. Nuff said, speaks for itself.
My question is whether the education system is aware of this? It seems to me that it is all about knowledge and attaining high grades.
I would say ‘answers on a postcard’ but who actually uses postcards any more? postcard

What the magazine you read has to do with where you shop

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I read a fascinating article in raconteur.net yesterday. It’s about how marketing companies are collecting data from various sources to build up profiles of their customers.

For example; if you read Good Housekeeping magazine you are likely to shop at Marks & Spencer. Guilty as charged!!!

The diagram is largely self explanatory and can be viewed properly on
http://raconteur.net/infographics/connecting-the-demographic-dots It’s not all correct as I have a cat but don’t read The Sun.

If you want to profile your customers, it’s simpler than you might think, so please get in touch.

Deborah@anewcolour.co.uk

Why we like travelling

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Continuing on an earlier theme of creating a special day every month (in the case of the writer Peter Jones, it’s Boxing Day), what’s more special than a holiday.

We look forward to it, planning what we are going  to see and do, thinking of days when we  can please ourselves.

Ages ago, I read that we like travelling and going on holidays because we like our holiday personas.    We like being the person that decides to swim every morning, visits new places or simply basks in the sunshine.

Most of us can’t afford to travel for pleasure very often, so how do we recreate that?

Answers on a postcard please!

Contact me for sales training to put a smile on your face.   http://www.anewcolour.co.uk