Scratch

scratch art

I was in the car yesterday listening to ‘Pause for thought’ on Radio 2.   The presenter was talking about scratch art, which is something most of us did in primary school and, in my case, have completely forgotten about.

The technique is simple; you cover a sheet of paper with brightly coloured crayons, then go over the top of this with a layer of thick black crayon.   You then scratch out your picture from the black, revealing the colour below.

What a brilliant metaphor for life.    Whenever everything seems black, if we scratch around we can find colour below.   Nuff said!

Find me on http://www.anewcolour.co.uk

 

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Bridging the gap

I had a conversation yesterday about the gap between what you want to do and what you are doing.

We discussed the ‘gap’ and how to bridge it.  Or better still, remove it completely.  It was useful to do a drawing, including a bridge and thinking about what that bridge would be.

bridging the gap2

 

The conclusion we came to was that you need to be brave, get over yourself and just do it.

 

The financial value of soft skills

daffodil

I read an article this week about how employers subconsciously value soft skills during the interview process.   With two equally qualified and experienced candidates they will almost always pick the one with charm and confidence; the ability to ‘fit in’.     With that in mind, the so called soft skills have a clear monetary value and should perhaps be classed as hard (cash) skills.

The concept applies to existing employees and those of us who work for ourselves.  Without the confidence and social ability to get along with others, life is harder.

Shameless plug now for my upcoming course:- https://www.eventbrite.co.uk/e/true-connections-tickets-54563189970     This is an open course available to anyone.  Feel free to get in touch for a course tailored to your team that can be run in-house.

Deborah@anewcolour.co.uk

 

 

 

Does self promotion come easily to you?

connections

It’s key to your business that you let others know what you are doing.   There was an interesting post from a sales professional on LinkedIn recently saying that he finds it difficult to promote himself since starting his business.

I can relate to this and suggested that it was fear of rejection.   As an employee you are selling a product or service created by someone else.  When you run your own business it’s a lot more personal.

So, some shameless self promotion follows………….     To find your voice, make better connections and ignite your sales process please take a look at this:-

https://www.eventbrite.co.uk/e/true-connections-tickets-54563189970

 

Old school analogue skills

postcard

There’s been a lot on LinkedIn lately about the power of contacting others in person as opposed to digitally.

I attended the Welsh Business Show yesterday and met a few people that I’d previously only been in contact with digitally.  Without out doubt the digital contact added the recognition factor, but there is nothing to beat meeting someone face to face, with second place going to via the telephone.

To talk to me about improving your phone skills ring 07976 359069 (or you could email Deborah@anewcolour.co.uk if phoning is too big an ask!)     The picture is a postcard by the way – ask your parents what it was used for…………………

Where is the pain?

ouch

No, this is not a medical advice column.    I went to a seminar last week at https://www.shedmarketing.co.uk/ and one of the things we discussed was the ‘pain point’ that every business has.

Most businesses have got things sorted, but there is often one important issue that they just can’t get quite right.     I work with companies on their sales strategy as sales is so often that pain point.

I always say, if you haven’t got sales, you haven’t got a business.

What do I do to help?    Get in touch Deborah@anewcolour.co.uk to talk about your ‘ouch’.

Perfect client

connectionsI work with businesses to improve their sales function and one of my first questions is “Who would be your perfect client?”.

The answer is often that “everyone” would want their product.    It may be true that everyone buys a version of their product, for example food, it cannot be true that everyone would want the specific product they offer.   If you are a butcher your client base is not going to include vegans!

I encourage businesses to think hard about their perfect client; who is their latest client?  Who is their most profitable client?   Why do they buy from you rather than another supplier?

Contact Deborah@anewcolour.co.uk to talk about sales for your company.

Plenty of fish in your sea

I had a coaching session with a client yesterday and we were discussing his social media reach. He has over 10,000 contacts within his network but feels he is only engaging with around 5%.
I suggested he try posting something completely different to his usual posts, which are based on his core services. The idea behind this is to attract a different attention from new people. We’ll see what happens.
If you always do what you’ve always done, you always get what you’ve always got.

For coaching, training or just a chat on whether your sales could be boosted contact me on Deborah@anewcolour.co.uk

Use LinkedIn

I rarely carry business cards these days and ask new business acquaintances if I can connect with them on LinkedIn instead. Most people are on LinkedIn, although I meet many who say ‘I’ve got a profile but it’s not complete’ or ‘I don’t use it’. To my mind LinkedIn is essential for business people.
It’s free……………what more do you want????

Do you want to make more sales with the right customers? Contact me Deborah@anewcolour.co.uk