I work with businesses to improve their sales function and one of my first questions is “Who would be your perfect client?”.
The answer is often that “everyone” would want their product. It may be true that everyone buys a version of their product, for example food, it cannot be true that everyone would want the specific product they offer. If you are a butcher your client base is not going to include vegans!
I encourage businesses to think hard about their perfect client; who is their latest client? Who is their most profitable client? Why do they buy from you rather than another supplier?
Contact Deborah@anewcolour.co.uk to talk about sales for your company.