Old school analogue skills

There’s been a lot on LinkedIn lately about the power of contacting others in person as opposed to digitally.

I attended the Welsh Business Show yesterday and met a few people that I’d previously only been in contact with digitally.  Without out doubt the digital contact added the recognition factor, but there is nothing to beat meeting someone face to face, with second place going to via the telephone.

To talk to me about improving your phone skills ring 07976 359069 (or you could email Deborah@anewcolour.co.uk if phoning is too big an ask!)     The picture is a postcard by the way – ask your parents what it was used for…………………

Where is the pain?

No, this is not a medical advice column.    I went to a seminar last week at https://www.shedmarketing.co.uk/ and one of the things we discussed was the ‘pain point’ that every business has.

Most businesses have got things sorted, but there is often one important issue that they just can’t get quite right.     I work with companies on their sales strategy as sales is so often that pain point.

I always say, if you haven’t got sales, you haven’t got a business.

What do I do to help?    Get in touch Deborah@anewcolour.co.uk to talk about your ‘ouch’.

Perfect client

I work with businesses to improve their sales function and one of my first questions is “Who would be your perfect client?”.

The answer is often that “everyone” would want their product.    It may be true that everyone buys a version of their product, for example food, it cannot be true that everyone would want the specific product they offer.   If you are a butcher your client base is not going to include vegans!

I encourage businesses to think hard about their perfect client; who is their latest client?  Who is their most profitable client?   Why do they buy from you rather than another supplier?

Contact Deborah@anewcolour.co.uk to talk about sales for your company.