No, not an advert for an optician. I’m often asked, how do I find new customers? I would strongly suggest that you profile your customer, whether they be consumer or business. My strength is B2B sales (business to business) and when I am working with a new client I ask them to think about their last ten customers, who they are and what did they buy?
The focus bit comes in when you have your answer. These are the customers that you aim to contact and create a relationship.
Contact me for sales training and consultancy Deborah@anewcolour.co.uk