I read a fascinating article in raconteur.net yesterday. It’s about how marketing companies are collecting data from various sources to build up profiles of their customers.
For example; if you read Good Housekeeping magazine you are likely to shop at Marks & Spencer. Guilty as charged!!!
The diagram is largely self explanatory and can be viewed properly on
http://raconteur.net/infographics/connecting-the-demographic-dots It’s not all correct as I have a cat but don’t read The Sun.
If you want to profile your customers, it’s simpler than you might think, so please get in touch.