What the magazine you read has to do with where you shop

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I read a fascinating article in raconteur.net yesterday. It’s about how marketing companies are collecting data from various sources to build up profiles of their customers.

For example; if you read Good Housekeeping magazine you are likely to shop at Marks & Spencer. Guilty as charged!!!

The diagram is largely self explanatory and can be viewed properly on
http://raconteur.net/infographics/connecting-the-demographic-dots It’s not all correct as I have a cat but don’t read The Sun.

If you want to profile your customers, it’s simpler than you might think, so please get in touch.

Deborah@anewcolour.co.uk

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