Sales training – wouldn’t it be great if……

1. Non sales people had a basic sales know how
2. Everyone in a company was sales aware
3. Sales was part of the culture and brand of a businessth[4]

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The brain

9781783350810[1]         I’m reading The Idiot Brain by Dean Burnett.  It’s a fascinating and amusing read on how the brain works; to quote Dean “it’s messy, fallible and disorganised”.

As a keen student of human nature, I’m loving it, thought it’s hard to believe that a book that is essentially scientific can be such a page turner.  It’s intriguing how the brain is so haphazard and has a tendency to look for the bad rather than the good as a throwback to caveman times when danger (and a dinosaur) lurked around every corner.

Thoroughly recommended!