The three major motivators have been identified by psychologist David McClelland as affiliation, achievement and influence.
We all need all three of these concepts to be validated, but each of us has a hierarchy of what is most important to us.
Affiliators value people; they put others at the centre of their universe and consider personal contact to be the most important thing in their lives.
Achievers value results; they get things done. They are the people that climb Everest ‘because it’s there’.
Influencers value power; they want to know exactly what is going on and what effect they can manage, maybe by a little wheeling and dealing!