I’m often asked how I thought up the name A New Colour for my business. The answer is that I’ve always wondered what it would be like to invent a new colour. I’ve been watching the BBC programme “Pets – Wild at Heart” and it’s been interesting to learn just how sophisticated an animal’s sense of smell, vision and hearing are. Their sensory acuity is far superior to ours and they see colours that we don’t. There is more out there than we know.