Yesterday I spoke to a group of young(ish) people attending a week long course as a first step to setting up their own businesses. I’m frequently asked to speak about setting up a business, particularly in terms of sales and marketing of new ideas; I invariably find that I get as much from the audience as (hopefully) they do from me.
A number of things struck me about the group yesterday; they were all setting up businesses in areas that were inspirational to them, they had looked at their skills, worked out what they could do and what they couldn’t do, were very realistic with themselves and proactive in continuing to develop as an entrepreneur.
Each agreed that whilst they had a business idea, it was likely that their businesses would grow in ways they hadn’t expected and that they would have to continuously monitor new trends and changes that could affect their future profitability.
These attitudes serve most of us well in this day and age. We are all faced with rapid changes and lack of security; whether it be redundancy, reduced hours, pay freezes or cuts, company takeovers, vanishing budgets, new technology…. the list goes on.
The group yesterday was aware of all of this, but if anything it made the opportunities of the future more exciting and interesting. They were challenged and motivated at the prospect of thinking on their feet; the concept of constant change and new ideas made them even more enthusiastic. Needless to say, I left feeling energised and buzzing………………..
A New Colour